Yes, it does, depending on your goal.
Morning masking: Ideal before weddings, photoshoots, or important meetings. Apply 2 to 3 hours prior, and your skin will feel plump, radiant, and smooth, perfect for makeup that glides on effortlessly. The Korean Glass or Golden Glow masks are perfect for an instant boost of radiance.
Night masking: Your skin naturally repairs itself at night, especially between 11 PM and 3 AM. The Power White mask with retinol works best during this time because retinol should not be exposed to sunlight. Nighttime application allows anti-aging ingredients to work while you sleep, helping your skin look rejuvenated by morning.